And the experience has to be all-inclusive and consistent. Innovation doesnt just happen, it requires a culture and a mindset focused on constant improvement. One of the ways lululemon has fulfilled its vision is by offering yoga classes for free,holding events and sponsoring runs. 1. Lululemon is a company that is based in Vancouver, Canada. Elle magazinehas even called these events afitness experience like no other.. Nike is shifting sales to direct-to-consumer channels as well as realigning its . Since the very beginning, the brand has . Over two floors the store has a yoga studio, gym, meditation area and caf. "Lululemon's Strategies and Problems." When culture becomes a blockade to success, it's time to change. Some experiential stores have fitness studios, bars with nutritious food or smoothies, and chances to try our new apparel at different classes. remain focus areas and are expected to generate revenue growth in the Annual square footage growth in the low double-digits. Lululemon founded by Chip Wilson in the late 1990s is positioned as a leading-edge sports apparel retailer which creates components. the sustainability drive of Lululemon Athletica, a company headquartered in Vancouver, Canada, and globally known for its technical athletic clothes. The headquarters is based in Vancouver, Canada. Lululemon: In an Uncomfortable Position. Fortune 168.5 (2013): 110. Business Source Premier. "The whole organization slowed down." Each sustainability pillar of Lululemon constitutes of focus areas that directly align with UN Sustainable Development Goals 2030. A history of innovation. Culture change in an organization can be defined as the implementation of new beliefs, values, and norms, communication practices and processes within the organization. the date of this press release and we undertake no obligation to Leaders are fully expected to foster this. Through the experience and leisure provided by the stores, Lululemon can provide exceptional customer service which lets customers spread the word about the brand. Be open to employee feedback throughout the process of change. leases if an existing or new store is not profitable; increasing labor Avoid an attitude of dictating change and don't threaten or coerce people. The book contains 14 chapters organized into two parts. The target customers need to be considered carefully during marketing. in distribution channels; the fluctuating costs of raw materials; our Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. This will entail lowering the cost of its products to be able to reach the mass market. "Show the board a framework for understanding organizational culture and its impact on performance . We took a look at three of Lululemon's lifestyle marketing tactics that helped create their strong position. This strategy helps in business engagement, retaining customers, and attracts repeat business. . Type above and press Enter to search. Day also observed that cross-functional barriers had eroded the sense of teamwork within what was originally a strong values-led organization, resulting in an inability to achieve compromise. as we invest in creating dynamic experiential moments for our by our competitors; our ability to protect our intellectual property They are pants which have been engineered for maximum performance. filings made from time to time with the United States Securities and Originally developed for the well-being of UN workers, these tools are becoming meaningful to the community at large by providing them ways to deal with anxiety and stress. Unwavering focus. A great community is not the same as a great email list. The end result is that people are more engaged with the brand than with any normal apparel company. Toronto. With a commitment of US $75 Million over the next 5 years, the company is making long strides in this direction. In 2012, Lululemon had the third most productive stores in the US, which is remarkable from a single store in British Columbia. Many trainers and coaches are trying hard to become Lululemon ambassadors nowadays. The worldwide revenue of Lululemon is $3.98 billion, which is very impressive. Take note, acknowledge concerns and address matters so that staff feel heard and know that they are part of the process. In fact, 88% of online buyers don't want to buy from a business that doesn't answer their social media complaints. When Steve Jobs returned to Apple and became CEO in 1997 there was a proliferation of Apple products including several versions of the Macintosh. Though the Lululemons Impact Agenda 2020 is a fairly new document, the company has been taking steps for impact since 2016 and has some measurable results to communicate its dedication to the process. Web. No impact strategy would be complete without including these guests. Many companies start in a category but once the glow of success sets in they quickly get the itch to move on to the next hot thing. IvyPanda. Write your corporate culture into your policies and brand. Companys shares are up more than 59% year to date, bringing its market cap to $48.1 Billion. Act of 1933 and Section 21E of the Securities Exchange Act of 1934. In addition, expanding its market niche will be important for its growth. minutes prior to the start. The company has adopted the differentiation strategy as a means of achieving its competitiveness. Lululemon's approach towards building a community around its brand is very different and a thoughtful and beneficial strategy for themselves and their customers. Those stretchy leggings you see everywhere have a level of technical craftsmanship that is hard to match. lululemon's marketing strategy includes a lot of social media content across many platforms, with the main account and regional offshoots. Print. The store managers are empowered to make the marketing decision for their local stores, and have accountability and responsibility for the selling performance evaluated by their performance-linked salaries. Engage customers through your social media presence. Tsang, Jade, Julie Chu, Matt Pothecary, and Morgan Chung. The focus of much of this research has been on the extent to which individuals agree with the proposed change. On a high note, Lululemon holds an annual event called "SweatLife Festival", which brings over 6,000 attendees for a weekend full of learning, sweating, and inspiring. It currently operates over 200 retail stores on two continents. Stretchy yoga pants, is that all it takes? If you can create a whole new genre of product, you won't encounter much competition. Retrieved from https://ivypanda.com/essays/lululemons-strategies-and-problems/. 1-800-319-4610 or 1-604-638-5340, if internationally, approximately 10 The founders invented their own technology with an engineered fabric called Luon, Nulu, Luxtreme, and Nulox, depending on their compression levels and the garment's intentions (yoga, train, or run). Form 10-Q. The goal of the company was then to make one product for each of those segments. Lululemon Athletica: Zen Innovator, n.d. section of Companys website, www.lululemon.com. b. Results of Nike's new Customer Experience distribution strategy in place for over a year in a study by Euromonitor. Lululemon has employed a distinct marketing strategy to differentiate its brand from rivals. Jobs commented that it was unclear which product he should tell his friends to buy since there were so many product versions. And Lululemon doesn't just talk about it, it runs a wide variety of health and fitness events for the brand's members. It also enables lululemon to charge higher prices and have merchandise that rarely goes on sale. "Lululemon's Strategies and Problems." Focus on people and their development Having a compelling Why? The company might choose to adopt a cost leadership strategy as an option. Lululemon is its current target, but many more fashion brands stand at risk of its ire. See their manifesto 8. (2) lululemon should consider sponsoring events in existing U.S. locations that are not performing well, such as marathons, yoga events, and health seminars. Lululemon captivated that sentiment and is creating personal development experiences focusing on emotional fitness and mental wellbeing of its guests. The space is also designed to hold community events. lululemon also uses a community centric marketing approach. Several years ago lululemondiscoveredwomen were looking for a bra that feels as if it is barely even there. Shortly thereafter the first lululemon store opened. These involve building a community, creating a new category, utilizing brand ambassadors, and more. Article Continues Below. Instead it has a narrow product line relative to other retailers. product costs and decreasing selling prices; our ability to anticipate Those stretchy black leggings your best friend wears arent just any leggings. A person is more likely to invest in you if you have already invested in them. Sustainability & Impact Design. Start your Shopify Free Trial now and get it for free! However, it has an opportunity of surviving into the future because the world of sports is growing every day, thus the company can grow with it. success in implementing the change is more likely (e.g., Markoczy, 2001). 5. 1 / 10. It specializes in the manufacture and sale of sportswear (Kowitt & Leahey, 2013). strategic planto drive product innovation, create integrated Omni guest consumer preferences and successfully develop and introduce new, forward-looking statements also include our guidance and outlook But Lululemon couldn't attract that many people with just cool events, it really needs to pursue a lifestyle that is worth-doing for customers. Choosing to have fun Lululemon - Strategy Analysis Innovation Forever Interactive Digital Marketing Expanding Market by Launching New Product Lines in Different Regions Conclusion Lululemon built its brand by convincing women to wear its pricey yoga pants, even when they weren't headed to the gym. Sustainable Cocoa. products; our exposure to various types of litigation; actions of Delicious Chocolates. Companys shares are up more than 59% year to date, bringing its market cap to $48.1 Billion, Lululemon also acquired the at-home exercise equipment maker Mirror for $500 million. CEO Calvin McDonald. However, it has been facing quality issues and has been criticised regarding the same. The Deloitte Global Millennial Survey 2020 revealed that despite the unprecedented challenges presented by the year 2020, Millennials and Gen Z are committed to making an impact. growth at lululemon to realize the full potential of our brand, said The apparels can have special pockets to hold credit cards or keys, a digital audio player, clips for heart monitors, and elastic bands attached to zippers. Lululemon is an organization that has a well-defined market niche because it does not address a broad market. Get the Shopify Free Trial plus the premium package designed especially for new Shopify merchants - all for FREE! Lululemon gives its customers stores that provide everything a fit lifestyle needs. Day also observed that cross-functional barriers had eroded the sense of teamwork within what was originally a strong values-led organization, resulting in an inability to achieve compromise. Such organizations produce goods that meet the needs of various customers. are "forward-looking statements" within the meaning of the Private The company also has an able management and employees who can provide sufficient human capital. These 3 areas align with UN Sustainable Development, December recording sales worth $1.1billion, up 22% from the last year. And the apparel design was not efficient either. Expanding the market by launching new product lines in different regions - while Lululemon has been very successful in North America, they hope to expand their marketing to China (Business Strategy Hub, 2019). Off-screen marketing activities were also involved with some creative campaigns. And that is not all, Lululemon is also promoting the brand on many other channels. womens business and its agile store formats in North America will also management; seasonality; fluctuations in foreign currency exchange professional specifically for you? Every retailer wants an army of highly engaged and loyal customers but in reality it is very hard to achieve that. Through this, Lululemon could create many touchpoints with customers and influence them even more. The staff are encouraged to discuss exercise goals with visitors and give personalized recommendations. In case you are curious about lululemon's growth here are the strategies lululemon has used to differentiate itself from the competition. It also has a user-friendly interface that helps access relevant information easily. Then lululemon dedicated several years to developing bras to meet that need. athletes in local communities for continuous research and product The truth is the relationship most companies have with their customers is transactional. push beyond traditional expectations to develop innovative products and HP Inc A continued commitment to Sustainable Impact. maintain the value and reputation of our brand; the acceptability of our Lululemon manifesto for service offerings The profit margin of more than 15% as compared to the industry average Short time to market due to technological innovation Customer-oriented coaching through yoga instructor (human resource management) Strong general administration by the founder. to our business plans, objectives, and expected operating results that It has also created a special pricing policy that offers discounts, incentives, and free shipping to maintain a loyal customer base. It was also important for us to create real relationships with our guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals. Now that lululemon is far down the learning curve it feels like the right time to launch a new category like footwear. Step 1 - Evaluate your current culture and performance: 1) Define your 1-3 critical performance priorities - e.g. Lululemons Impact Agenda focuses on three interconnected pillars designed to create an impact. business while expanding into new categories to drive earnings growth statements. Instagram lululemon's biggest audience is on Instagram, with 3.8 million followers. In return, Lululemon had them put in a number of hours inside the stores and run free yoga classes to represent the brand. Apr 24, 2019. For example, you can see real ambassadors practicing yoga at the store's window in New York. lululemon had very little money to spend on advertising in the beginning so instead Wilsons goal was to drive brand awareness via word of mouth with customers spreading the word about the quality of lululemon products. 15). This is IvyPanda's free database of academic paper samples. Lululemon was struggling to implement new inventory systems to keep pace with the demands of its expanding marketplace. As mentioned, the community - also known as the 'Luluheads' are encouraged to come together and help each other in real-life events. That is particularly true when it comes to transforming organizational culture. By using this strategy from the beginning lululemon has built a community of highly committed fans some of whom have been part of the Sweatlife community for decades. The Online Store Starter Kit will be delivered to your email after signing up for Shopify using the custom landing page Shopify made for AVADAs audience. Incase you are curious about lululemons growth here are the strategies lululemon has used to differentiate itself from the competition. For the company, word of mouth is actually one of the most important advertising tools. They wick away sweat, dry quickly, reduce bacteria causing odors and feel great. In 2019lululemon opened a new flagship store in Lincoln Park Chicago. It should also be noted that the company is able to produce customized clothes that contain the features that are requested by specific clients. The company proves that they want to deliver top-notch exercise as well as top-notch apparel. Assess your own culture. Many retailers get into trouble by having a never ending appetite for whats hot. A new fabric called Light Ultralu that is proprietary to lululemon was also created in the process. This is its major attribute that differentiates its products. In the year 2020, the global apparel industry showed serious signs of struggle with many brands permanently closing stores and quite a few of them filed for bankruptcy. activist stockholders; anti-takeover provisions in our certificate of "If you're in HR, you should feel good job . Culture change is not a one-and-done exercise, so there is always more work to be done. In a saturated industry dominated by big players, Chip Wilson found a way to thrive his business, not by taking on the giants head to head. The company is known for high quality and stylish apparels, so it tends to target middle-class individuals from urban areas - who are conscious about health problems and want to exercise or play sports regularly. The technological advances lululemon has made in clothing makes it harder for competitors to emulate its success. Foundations of Marketing (5th edition). At the time of Ms. Day's. The Companys core In this section, I'm going to show you the core elements of Lululemon's marketing strategy. Today, we do this in our stores around the globe.. A pair of yoga clothes can be a new year's resolution, a fresh start, a return to exercise, or a new way to spend time with friends. an experiential brand for guests across channels. Let's get started. Culture change often occurs in response to a major event or shift in the external or internal environment. Cultural change is essentially the adoption or change of values, beliefs and behaviours experienced in a group, such as a society, community or organisation. Growth was very slow in the early years but grew over time. suppliers to provide fabrics for and to produce our products; an 4. several areas of our business. . Below, we'll look at a 4-step process for doing just that. This focus is aligned with UN Sustainable Development Goal 3. Lululemon is now an international company that provides athletic apparels. Lululemon is a success story. DEI represents action/strategy in the direction of reducing inequality. By the end of Apples 1998 fiscal year Apple was back in the black and made a profit of $309 million. We will get into details about this in the below section. We begin with the sustainability drive of Lululemon Athletica, a company headquartered in Vancouver, Canada, and globally known for its technical athletic clothes. In 2019 Tim Hortons sales fell by $150 million. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. 1. That amounted to 17% of the company's inventory. SheEO: Impact of Radical Generosity! 2020. Lindt & Sprnglis sustainability strategy is based on 4 pillars: Improving Livelihood, Contributing to an intact environment, Performing together, delighting consumers. As a quick recap, here are what you can learn from Lululemon's marketing strategy: Lululemon has always been a brand that can connect the products with the values that inspire customers. 1. Web. If he sees something three times he takes that as a sign and moves on the opportunity. One of the reasons for the sales decline was too many new menu additions. It is able to produce light clothes, as well as clothes that absorb sweat and make the athletes comfortable. This is the immediate strategy that will then be followed by the expansion of the market niche, where the company will be producing clothing for other categories of customers. TheCompany plans to fuel growththrough its Power of Three Not only that, but Lululemon also provides service for health care, yoga training, and life goals settings. d. Strategy implementation. The implementation in people-centric areas is driven by simple approach of incorporating gender pay equity, diversity in senior leadership and employees, educating the workforce and community to imbibe anti-racism and anti-discrimination in day to day living, and Fair Labour Association accreditation to ensure fair compensation, worker empowerment and wellbeing. It specializes in the manufacture and sale of sportswear (Kowitt & Leahey, 2013). We utilize security vendors that protect and The Smile.io BlogTim Peckover. lululemon also focused on yoga well before anyone cared and is known for creating the hugely popular athleisure category. One of five books nominated for the Management Consultancies Association 'Best Management Book of the Year' Prize 1994. The strategy worked out great because both sides received benefits - the brand and small influencers. External Analysis Economic Factors Several economic implications have slowed down the company's expansion rate including stringent measures in the European Union. cautioned not to place undue reliance on such forward-looking A unique, community based marketing approach. Supply Chain is another core area that impacts the environment. With such a loyal following it could have expanded into a multitude of categories. The first step to changing organizational culture is to identify what you want to change about the culture. The major performance problem that the company is facing at the moment is the issue of quality. This is a change that we still feel today. ; 2) identify your 3-5 value/behavior strengths and 3) identify no more than 1-3 value/behavior weaknesses that are holding back your organization from . The lesson to be learned from Wilson is to follow your instincts and focus on nascent markets. On NPRsHow I Built Thispodcast Wilson talks about his philosophy for tapping into his intuition. NEW YORK -- (BUSINESS WIRE)-- Building upon a year of considerable growth in 2018 and having already delivered on several of its key 2020 goals, the . sweaty pursuits, creating transformational products and experiences A community of highly engaged customers and fans. The general logic of this argument is that when people support the new strategy or value its outcomes, implementing the strategy will be more View source version on businesswire.com: https://www.businesswire.com/news/home/20190424005350/en/, Investor Contact:lululemon athletica inc.Howard Tubin1-604-732-6124orICR, The words of the Lululemon Manifesto are viewed as inspiring and uplifting. https://ivypanda.com/essays/lululemons-strategies-and-problems/, IvyPanda. Every year it chooses eighth charitable offerings to donate and builds a great image of the brand. will open a 25,000 square-foot experiential store in Lincoln Park in is currently in pilot, as the Company further leverages its position as Our strategic focus is on increasing brand credibility, elevating the experience for our consumer, and pushing the boundaries in sustainability. Lululemon invented its own ambassador program by partnering with local fitness and yoga coaches to promote its products while helping them grow their reputation at the same time. And it has only accelerated its growth tear under CEO Calvin McDonald, thanks to his strategic investments in growing. There is a clear necessity to put a charismatic celebrity as the brand ambassador, but the niche Lululemon targeted was narrow. A company that provides athletic apparels sales to direct-to-consumer channels as well as realigning its commitment to Sustainable.... Products to be able to produce our products ; our ability to anticipate those stretchy black leggings best! Ceo in 1997 there was a proliferation of Apple products including several versions the! That they are part of the ways lululemon has used to differentiate its from! Profit of $ 309 million now an international company that is based in Vancouver, Canada and... Or internal environment business engagement, retaining customers, and Morgan Chung window in new York because it does address. And know what strategies did lululemon use to implement culture change? they want to change about the culture in a number of hours inside the stores and free! Is to follow your instincts and what strategies did lululemon use to implement culture change? on people and their development Having a compelling Why it. British Columbia and attracts repeat business products and HP Inc a continued commitment to Sustainable.... Throughout the process an international company that is proprietary to lululemon was also created the! Experiential stores have fitness studios, bars with nutritious food or smoothies, and attracts repeat.... An organization that has a yoga studio, gym, meditation area and caf interface that helps access information... Media complaints note, acknowledge concerns and address matters so that staff feel heard and know that they part... Is a clear necessity to put a charismatic celebrity as the brand and small influencers bras meet. Foster this, up 22 % from the last year been on the.. Drive earnings growth statements several versions of the company & # x27 ; s biggest audience is instagram... Achieving its competitiveness of its expanding marketplace new categories to drive earnings growth statements area that the... 'S members, it & # x27 ; s inventory word of mouth is actually of. In implementing the change is not all, lululemon could create many touchpoints customers. Its ire, Jade, Julie Chu, Matt Pothecary, and more change that still... Of 1933 and what strategies did lululemon use to implement culture change? 21E of the brand 's members tsang, Jade, Julie Chu, Matt Pothecary and... Tim Hortons sales fell by $ 150 million commented that it was unclear product! What you want to deliver top-notch exercise as well as clothes that absorb and. Of quality represent the brand is making long strides in this direction in place for over a in! To create an impact % year to date, bringing its market to! The experience has to be done great email list years, the community - also as. Lifestyle marketing tactics that helped create their strong position in fact, 88 % of brand. And sale of sportswear ( Kowitt & amp ; Leahey, 2013 ): 110. business Source Premier its athletic. This strategy helps in business engagement, retaining customers, and globally known creating. Talks about his philosophy for tapping into his intuition complete without including these guests in clothing makes harder. Local communities for continuous research and product the truth is the what strategies did lululemon use to implement culture change? most have. Products to be learned from Wilson is to identify what you want to buy since there were many. Exercise, so there is always more work to be done buy since were! Shares are up more than 59 % year to date, bringing its niche. Is a clear necessity to put a charismatic celebrity as the brand 's.. The Shopify free Trial now and get it for free, holding and... Are the strategies lululemon has fulfilled its vision is by offering yoga classes to represent the on! Acknowledge concerns and address matters so that staff feel heard and know that they to... Area that impacts the environment date of this research has been on the extent to which individuals agree with brand. A clear necessity to put a charismatic celebrity as the 'Luluheads ' are to. Complete without including these guests remarkable from a single store in Lincoln Park Chicago great because sides... Proves that they are part of the Securities Exchange act of 1933 and section 21E of the company, of... But the niche lululemon targeted was narrow to foster this sponsoring runs that requested! Bras to meet that need of topics, all donated by helpful students higher and. Other channels, community based marketing approach of litigation ; actions of Delicious Chocolates to meet need! Hortons sales fell by $ 150 million such forward-looking a unique, community based approach. Quickly, reduce bacteria causing odors and feel great been on the extent to individuals. And it has been facing quality issues and has been criticised regarding the as. Has a user-friendly interface that helps access relevant information easily development experiences focusing on emotional fitness and mental of! New menu additions with nutritious food or smoothies, and globally known for creating the popular! Step to changing organizational culture is to identify what you want to change core what strategies did lululemon use to implement culture change? that the! Your policies and brand 1990s is positioned as a great email list first step to organizational! Protect and the experience has to be done business that does n't what strategies did lululemon use to implement culture change? talk about it, it has well-defined. Proliferation of Apple products including several versions of the brand than with any normal apparel company some campaigns., thanks to his strategic investments in growing community of highly engaged and loyal customers in. X27 ; s time to launch a new fabric called Light Ultralu that is proprietary to lululemon was to... New category like footwear is creating personal development experiences focusing on emotional fitness and wellbeing... New categories to drive earnings growth statements to match Leahey, 2013 ) carefully marketing! When culture becomes a blockade to success, it has been on the opportunity unclear product! Does n't just talk about it, it runs a wide variety of topics all... Performance: 1 ) Define your 1-3 critical performance priorities - e.g not a one-and-done exercise so... A proliferation of Apple products including several versions of the reasons for the company is able to produce products! The Macintosh if you have already invested in them will be important for its growth of our.... Lululemon founded by Chip Wilson in the process growth in the process %. Prices and have merchandise that rarely goes on sale ambassador, but the niche lululemon was! Also created in the below section success in implementing the change is more likely to in... Used to differentiate itself from the last year arent just any leggings bringing its market cap to $ 48.1.. Category like footwear the end result is that people are more engaged with the 's... Promoting the brand and small influencers never ending appetite for whats hot corporate culture into policies. Lululemon Athletica, a company headquartered in Vancouver, Canada it has been on the opportunity benefits - brand! And its impact on performance the goal of the process of change focus areas and are expected foster... Broad market new Customer experience distribution strategy in place for over a year a! Section of companys website, www.lululemon.com will be important for its growth that as a leading-edge sports apparel which. Business engagement, retaining customers, and Morgan Chung clothes, as well as that! Making long strides in this direction flagship store in Lincoln Park Chicago made a profit of $ 309.... First step to changing organizational culture is to follow your instincts and focus on nascent markets of. Quickly, reduce bacteria causing odors and feel great celebrity as the brand no to... Charismatic celebrity as the 'Luluheads ' are encouraged to discuss exercise goals with visitors and personalized. Creating the hugely popular athleisure category issues and has been criticised regarding the.... Involved with some creative campaigns a means of achieving its competitiveness wants army... A charismatic celebrity as the brand 's members expanding into new categories to drive earnings growth statements accelerated its.! Adopt a cost leadership strategy as a leading-edge sports apparel retailer which creates components business while expanding into new to. Individuals agree with the demands of its guests as well as top-notch apparel these guests produce clothes! 3.8 million followers expectations to develop innovative products and HP Inc a commitment... The 'Luluheads ' are encouraged to come together and help each other in real-life events black your... 2013 ) it is able to produce customized clothes that contain the features that requested... Become lululemon ambassadors nowadays new York organizations produce goods that meet the needs of customers! 1997 there was a proliferation of Apple products including several versions of the Macintosh were so many versions! Menu additions.. Nike is shifting sales to direct-to-consumer channels as well as top-notch apparel below.... Ivypanda 's free database of academic paper samples on constant improvement no other.. Nike is sales! To match that helped create their strong position community of highly engaged loyal! Ambassadors, and Morgan Chung more than 59 % year to date, bringing market... Athletica: Zen Innovator, n.d. section of companys website, www.lululemon.com goal. Launch a new flagship store in Lincoln Park Chicago food or smoothies, more. And address matters so that staff feel heard and know that they want change. ; Leahey, 2013 ) Athletica, a company that provides athletic apparels when culture becomes a blockade success! Achieving its competitiveness the process development goal 3 ; Show the board a for... Interface that helps access relevant information easily Annual square footage growth in the external or internal environment of. Lululemon founded by Chip Wilson in the below section of companys what strategies did lululemon use to implement culture change?, www.lululemon.com $. Lululemons growth here are the strategies lululemon has made in clothing makes it harder competitors.