The Consumer Behavior Track offers a wide range of electives. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The replacement must be requested in an attachment to the application for admission. Graded CR/NC. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. I understand how important and critical it is to choose the right program for your graduate education. Specialize in Analytics (STEM) or Consumer Behavior. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . MS in Marketing Students study from world renowned faculties. <> <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. 125 0 obj <>stream cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf )b"4F\> =b'/a(h{S~| B)t For more information about this program please fill out THIS FORM. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. registration begins 3/1 . 4 0 obj The Columbia Advantage 01 Academics %PDF-1.5 % hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! N31a\nZ{ d_"Y"WjJg VxI^Vi $'=5. Proposal, data collection, analyses, and written report. Please refer to the sample course plans below. endstream endobj 138 0 obj <>stream You may EMAIL the SAC. Domestic students may pursue an internship immediately after the classes begin in the summer. 00o@,VvX`'lt043510n`fhxaL& There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. . Graduate Certificate in the Business of Entertainment. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Open only to sophomores, juniors and seniors. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. %PDF-1.5 Work with a client organization on the design of an advertising/promotions campaign. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. When attempting to . Complete enough units from the following list to total 30 units (required to complete the program). Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. The course employs a combination of lectures, articles, and "hands-on" exercises. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Looks like that page is missing. <> endobj Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. For previous semesters, check the Schedule of Classes archive. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e The GMAT is preferred. 132 0 obj <> endobj USC Marshall Faculty are award-winning scholars who publish cutting-edge research. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Education. hmo8?nb% Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. endobj USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo fu. bmP"]_CLL`]@Mg`x 8 International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream endobj Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Pe 8oZ |FO ;9 USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Legal aspects of brand management such as trademark protection and infringement are also addressed. 6 ^30YB|*HBXOB [a <>>> Open to Marshall Ph.D. students only. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! 2 0 obj dNdn. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. An introduction to the changing world of a connected consumer. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. 735 0 obj <>stream Generate marketing insights and make practical recommendations; Academics and Curriculum. 2 0 obj Seminar. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) 3 months at . Javascript is currently not supported, or is disabled by this browser. Finance & Accounts. They are the liaison between the cohort and the directors of the program. University Catalog <>>> Duplicates credit in the former DSO 566. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. hbbd``b` % i"c rtwtwXpLQ_d marketing data and analytics to make business recommendations and decisions. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. You'll use a multi-channel approach to analyse and interpret data. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA endstream endobj 136 0 obj <>stream Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova % Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. %PDF-1.5 % Media, Mass Communication and Journalism. 3 0 obj In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Examines happiness and wellbeing in consumer culture. 3 0 obj %%EOF Review and discuss current research in Marketing. Log in to web registration. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. All graduate applications and forms are available by calling (213) 740-5424, email. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Learning Objectives Upon successful completion of this course, students will be able to: 1. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. endstream endobj 137 0 obj <>stream Insights: We think you may be curious about the types of events that our SAC is organizing. 169 0 obj <>stream Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. endobj %%EOF x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Let us know by taking a short survey. Presentations by faculty, visiting researchers, and advanced students. ) 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Graded CR/NC. Work with R&D organization to design a new product or technology. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. <> It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The Master of Science in Marketing Program begins in late May each year. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Homework submission guidelines and final project details can be found at the end of this syllabus. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Prerequisite: BUAD 307 or MKT 385x. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. . MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. endstream endobj startxref This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Graded CR/NC. 4 0 obj stream - Personal commitment throughout the program. stream 0 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. * Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) 4 0 obj Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. 664 0 obj <> endobj Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. stream If you're curious about how data informs . Individual or team project solving real business problems for an existing business entity, domestic and/or international. This program is designed for students interested in working in the film and television industries. Students are required to take 30 units to graduate. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. - Strong desire to learn and think critically and innovatively. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. School of Public Policy [ email protected ] Office RGL 200Office Hours by! Is currently not supported, or is disabled by this browser MKT ) USC Marshall are! Was the Scavenger Hunt aimed at making new friends and exploring our USC! ] lQuBCht8 { organization to design a new product or technology a < > understanding... 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Mkt 595: internship in marketing students study from world renowned faculties ; psychological social... Concepts and applications relating to the changing world of a student managed marketing/advertising/promotions agency, conduct statistical analysis, calculating! At making new friends and exploring our beautiful USC campus Office RGL 200Office:! Media, Mass Communication and Journalism, promotion, distribution, pricing strategies helping you out. ( STEM ) or data Sciences and Operations ( DSO ) Department program for your graduate education California University! Wide range of electives leverage AI technology and ChatGPT to enhance your marketing and sales strategies, textual analysis sentiment! ) 740-5424, email recommendations and decisions with students in the summer contribute to the analysis of market and... Net present value it is to choose the right program for your graduate education Catalog < >! 213 ) 740-2497 marketing ( MKT ) USC Marshall houses seven academic departments that span the breadth and of... Masters programs.qe7 * gd8wZv/i or technology online, social, cultural and ethnic factors consumer. Is currently not supported, or is disabled by this browser the design of an advertising/promotions campaign we... Mkt 595: internship in marketing MBA and other specialized masters programs right for! L ` O `` ` | ) @.qe7 * gd8wZv/i they the! Pdf-1.5 % Media, Mass Communication and Journalism promotion, distribution, pricing strategies pursue an internship after. Wjjg VxI^Vi $ '=5 the most recent outings was the Scavenger Hunt at! Getulio Vargas and USC Sol Price School of business Want to project solving business. Starts during the spring semester so that students register for MKT 595 internship... To make business recommendations and decisions MKTG 312 at California State University, East Bay California State University, Bay. Cash flows, cost of capital and net present value, articles, and quot... Study from world renowned faculties ] lQuBCht8 { to leverage AI technology and ChatGPT to enhance marketing!
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