Proprietary Technology Machine learning and computer vision will allow Graze to map job sites, plan and execute mowing paths, avoid obstacles (i.e. Graze has signed a Letter of Intent with Mainscape, ranked number 14 commercial landscaping company in the US. Currently there is no market or liquidity for these securities. We are seeking to raise $1M by conducting a public offering under Regulation CF. As a member of Vistage, a CEO advisory group, John has gained insights into many varied businesses and is currently involved with two other landscape related companies with unique patented products. 3) Lack of liquidity While commercial, gas-powered, human-driven mowers can cost between $5,000 - $15,000, Graze expects to receive minimal pushback from customers on its upfront and recurring costs, considering its impact on customer P&Ls. The LOI outlines the potential purchase of 200 mowers, which could represent $18 million in revenue for Graze.*. Public Heliogen $1.6M+ Raised 1 Round on SeedInvest Clean energy company using solar energy to eliminate the need for fossil fuels in all sectors of the economy. That was up 3.3% from. This is the unspoken reality of all these retail oriented small offerings - retail investors have no real proxy for valuation, and most dont even bother to examine it, so they just blindly buy at whatever the offering is. Introducing our electric, fully autonomous, commercial lawn mower to the Landscape Industry. Replacing the entire gas-powered lawnmower fleet of Grazes top two clients, Landcare and Mainscape, would result in a reduction of carbon emissions equivalent to removing 42 million gas-powered cars off the road. We will be at a disadvantage as we are a new entrant with significantly less resources and minimal market recognition and penetration. There are multiple studies detailing how lawnmowers are as harmful as gas-powered cars. Keep reading to decide for yourself. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a "liquidation event" occurs. Im tempted to buy in but Ive never invested in an individual company like that. An early-stage company may not have the benefit of such professional investors. Labor costs in commercial landscaping are 4x what they are in traditional agriculture. 4) Economic downturns View contacts for Graze to access new leads and connect with decision-makers. And become more affordable as they progress so get in while we can. Cytonics has received over $15M in funding to-date, including $1.8M in grants from the National Institute of Health and a $4M investment from Synthes (a Johnson and Johnson company). 8mo. You should not plan on being able to readily transfer and/or resell your security. Total amount raised across all funding rounds, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of investment firms and individual investors, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. the global landscaping and gardening market is poised to grow at a CAGR of 7% through at least 2024, indicating the industry could grow to $140 billion domestically at that time. We have a limited operating history upon which to evaluate our performance, and have not yet generated profits or revenue. The mower reduces a 4-man landscaping team, to a one mower and 2-man landscaping team, resulting in 50% labor savings. Within the United States, commercial lawn mowers represented $1.4 billion of the $5 billion lawn mower market in 2016. Graze has developed a technological breakthrough to disrupt the $54 billion U.S. commercial landscaping market. Learn more. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. If we mow or graze too close, we may eventually kill off that plant and possibly favor growth of fescue, bluegrass and weeds. There are various holes in the ground, as well as tracks from the various vehicles that have been on there periodically, and a small seasonal stream. Accelerate capital raises, KYC & fund formation on DealMaker. More bullish projections suggest, due in large part to factors mentioned below, the domestic commercial lawn mower market could surpass $4 billion by 2024. This includes beginner questions and portfolio help. The commercial lawn-mowing market has a few big challenges. What Is the Best Tech Stock to Buy Now? The solar panels aren't large enough to power a cutting blade for very long. Set the boundary by mowing it once manually. At a $23 million pre-money valuation, the potential upside seems to significantly outweigh the potential downside. It's a very lengthy ordeal, typically requiring6-12 monthsof planning and 6-9 monthsfor the actual IPO process. Lack of professional guidance. Graze revolutionizes the lawn mowing process, as landscapers can reduce four to five-person teams to just two people. Could be big business in the future, but seems to me that this is a company that will be bought out by a bigger clean energy company rather than be listed separately on the NYSE. You head over to the Graze stock page and enter your email information into the invitation box. Graze is an innovative robotics company that is disrupting the landscaping industry with its state-of-the-art autonomous, electric lawnmowers designed for commercial use. "I've met with Martin Buehler and Buck Jordan at Wavemaker Labs, which has been doing great things as an investor and incubator," Vlay said. Therefore, if you're interested in taking a shot, Graze stock is. Just stocks. Notably, Graze mowers will be eventually be able to operate safely at night, powered by quiet electric motors, easily swappable batteries, and 180-degree lighting. Someone else mentioned it, but i believe Husqvarna is the most popular brand right now. We still have significant engineering and development work to do before we are ready to deliver a working version of our product to our corporate partners. or completeness of the offering and information in the Offering Circular. The graph below illustrates the valuation cap or the pre-money valuation of Graze's prior rounds by year. Graze, a new start-up bringing intelligence, automation and sustainable solutions to commercial landscaping has introduced its new lawn mower model, set to h. Pre-orders from Mainscape suggest initial pricing will be effective. Luke is also the founder of Fantastic, a social discovery company backed by an LA-based internet venture firm. What is Graze? As for the present, Graze has opened up a limited opportunity to individual investors, permitting them to buy private stock in a company poised for rapid growth across the $98.7 billion commercial landscaping market as well as the $14.16 billion golfing market. All rights reserved. We project this customer alone could represent $36 million in gross revenue every 5 years. Graze Inc is formed to sell commercial robotic lawnmowers. 3. When direct labor runs around 45% of the total revenue generated from lawn mowing, the . 2021 Pre-IPO Buzz | All Rights Reserved, What makes Graze such an exciting opportunity? Further, the start-up portion of your portfolio may include a balanced portfolio of different start-ups. Mowing once every two or three years at a minimum height of 8-12 inches will prevent woody growth from taking over an area. We cannot assure you that the necessary funds will be available on a timely basis, on favorable terms, or at all, or that such funds, if raised, would be sufficient. Traditional commercial mowers, on the other hand, can cost up to $15,000 . The land also has a couple of trees, but no small trees. The companies displayed are not current offerings of EquityZen Securities LLC. The result is lower fuel costs, reduced carbon emissions, increased efficiencies, and improved safety measures. Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. investment amount. With a fairly even split in the industry between the commercial and residential segments, commercial landscaping, Grazes target industry, has the opportunity to reach $70 billion. Our management team is currently small and made up of only one full-time individual, John Vlay whom we rely on to help us raise funds and help grow our business. Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Government contracts are usually a very reliable source of revenue. Although lawn-mowing is not an especially dangerous career, there are accidents and accidents are expensive. Active, Closed, Last funding round type (e.g. Graze is both a hardware and a software company. quotes delayed at least 15 minutes, all others at least 20 minutes. That's it. All rights reserved. The companies displayed are (or were) private companies that we believe may be relevant to individuals interested in the pre-IPO market. Santa Monica, California, United States 1-10 Equity Crowdfunding Private www.grazemowing.com/ 36,792 Highlights Total Funding Amount $7.6M Contacts 4 Employee Profiles 3 Investors 4 Similar Companies 7 Apr 6, 2020 / Connor Doherty 2 Although Graze has a fantastic product, its customers may not be able to follow through on their LOIs during the current economic downturn. To make an investment, you will need the following information readily available: Until a closing occurs, you may cancel your investment at any time, for any reason. Back Submit. But what is good news is that Graze is leveraging its relationships with Mainscape, Sundale, and Mirandas to iterate its platform and product to make it more tailored to customer needs. Its all about the margins bump: Eliminating 50% of labor costs and 100% of fuel costs will mean a huge increase in profit margins for commercial landscaping companies. On the surface, the company is in the right sector. Three things that investors should take note of: RISK DISCLAIMER: Before deciding to participate in any invest including a Pre-IPO, you should carefully consider your investment objectives, level of experience and risk tolerance. Graze is a pre-revenue company that has developed a fully-autonomous, robotic commercial lawnmower, that has a visible and compelling opportunity to disrupt the $54 billion U.S. commercial. That service is necessary to keep the mower up-to-date and functioning. In fact, VCs have poured $55B into agtech. To date, Graze has raised over $14.7 million from more than 9,300 investors. With mowing already being a loss leader for landscaping companies, inflation and rising . Investors who invest $100,000 or less will have their securities held in trust with a Custodian that will serve as a single shareholder of record. Graze is a startup on Startengine.com that makes fully autonomous electric mowers. If youre wondering, should I invest in Graze?, at Money & Mimosas we encourage you to ask yourself three questions: How does this align with my values and/or overall investment strategy? SI Securities does not provide custody services in connection any investments made through the platform. The Graze Autonomous Mower features GPS navigation, lights for night operation, and never-flat tires. Investing through equity and real estate crowdfunding or asset tokenization requires a high degree of risk tolerance. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. SeedInvest does not give investment advice, endorsement, analysis or recommendations with respect to any securities. As the former employee no longer has a formal relationship with the Company, the former employee has been removed from offering materials. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events through continuing disclosure that you can use to evaluate the status of your investment. Once So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. Which raises another concern - if it's cutting during the day, players aren't going to be happy to have to adjust their shots around it. Can we use cookies to improve your experience and present relevant ads to you? Assuming so, my modeling implies that this company could do about $1 billion in annual revenue in 2030. The company is led by John Vlay, a landscaping veteran who has a deep network of industry connections. He has been professionally analyzing stocks for several years, previously working at various hedge funds and currently running his own investment fund in San Diego. Please note that as a topic focused subreddit we have higher posting standards than much of Reddit: 1) Please direct all advice requests and beginner questions to the stickied daily threads. On top of labor costs are the exorbitant fuel costs. It would be irresponsible to not talk about the risks associated with a potential Graze investment, since they are sizable and worth noting. These investors will be subject to the Custodians Account Agreement, including the electronic delivery of all required information. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. Landscapers Average: 45% Mowing labor costs with less than 10% profit margin. By accessing this site and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy. Follow View all 7 employees Report this company Report Report. The LOI with that company for the purchase of 200 mowers, which could represent $18 million in revenue for Graze. As an investor, its necessary to understand the industry before diving in with your dollars. In that sense, while Graze may have lost the LandCare contract, the company is taking all the right steps today to win that contract back with a better product and service and then win multiple more contracts thereafter with a product and platform that are ever improving based on customer feedback. Around $60,000 of that will be high-margin, annually recurring software revenue. Estimates project the domestic commercial lawn mower market will grow more than 4% CAGR through 2024, causing it to surpass $2 billion. Additionally, we may not be able to make a transition to mass production, either via in house manufacturing or contract manufacturers. All investors will receive quarterly update newsletters. On the hardware side, they sell the robotic lawnmower for $30,000 per mower. We're aiming to produce 100% electric, fully autonomous landscaping equipment as standalone products and modular mower attachments. We are in a tough economic period and companies are slashing expenses and reducing staff to survive. Graze is poised to revolutionize the $129 billion dollar commercial lawn care industry with its proprietary technology and innovative business model. Valuation: $17 billion. Countless nests and young are destroyed if mowing occurs earlier in the year . There are approximately 13 million commercial lawnmowers in the U.S. and annual sales volumes hover around 300,000 units. Win whats next. Graze is a solar-powered mower addressing environmental waste issues in the $129 billion commercial lawn care industry. More profits equals more sales, and more sales equals a bigger ROI for investors. We will not be able to deliver a working version of our product to our corporate partners if we cannot raise debt or equity financing. With fuel and labor costs removed from mowing services via the introduction of its electric, autonomous mower, Graze offers its customers an immediate and substantial boost in profits. They only work well if you have a flat yard. As the demand for mowing services increases, so too will the demand from those service providers for mowing equipment. Lawn mowing is a vital service offered by commercial landscaping companies, however, its usually a loss leader. Learn More Yes Its autonomous mowers allow Landcare to automate the land mowing process and reallocate team resources to spend more time on other landscaping services. A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. In the most sensible investment strategy for start-up investing, start-ups should only be part of your overall investment portfolio. Legal Name nature delivered ltd. Company Type For Profit. Graze, the 100% electric lawn mower, is addressing labor shortages and environmental waste issues in the $129 billion commercial landscaping industry. Graze is a company that's building one of the first fully-autonomous electric lawn mowers for the commercial landscaping industry. Manage documents & payments digitally on the premier transaction management platform. Graze has built their new model to consistently learn and apply data via an intuitive user experience, improving lawn care and creating new optimization opportunities for fleet operators. Also of note: the companys Chief Technology Officer left the company in January. Despite what individual companies may promise, theres always the chance of losing a portion, or the entirety, of your investment. Developing our prototype to . An investment in Graze is an investment in green technology and in the planet. As such, Graze will be able to hurdle switching costs obstacles and gain mass adoption, as evidenced by its $18m in potential revenue via a conditional Letter of Intent from . Each Graze mower can be controlled from a computer, tablet or smartphone. Solar and batteries are expensive. Graze accepts your investment, and certain regulatory procedures are completed, your money will While iRobot has maintained its leadership in that market, it came at the cost of margins and profits, which have come tumbling down (along with the stock price). Still, at this stage, estimates along these lines seem aggressive. My bullishness on Graze can be succinctly broken down into two sentences. Please contact the moderators of this subreddit if you have any questions or concerns. One of my favorite private investment opportunities today is that of robotic commercial lawnmower maker, Graze, who is currently doing a Series A fundraising round on equity crowdfunding platform SeedInvest. In order to continue to operate and grow the business, we will likely need to raise additional capital beyond this current financing round by offering shares of our Common or Preferred Stock and/or other classes of equity. At some point Graze may A major win for the environment. Granted, it can cut unattended all day where it occasionally pauses for recharging. To learn more about startup investment types check out How to Choose a Startup Investment in our academy. liquidation event occurs. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. I'd be surprised that a company in my area doesn't a good amount of these to bring them to my neighborhood and mow all the houses with like 1-2 guys instead of the 20 that come every week. Graze is a developer of a fully autonomous commercial lawn mower created for commercial landscaping companies. A money saver for businesses means a money maker for investors: Graze can provide commercial landscaping companies with as much as a 50% reduction in labor costs. If it is removing grass seed heads to promote forage regrowth, then mowing in June is a great option, but one mowing in June is a poor choice for reducing weeds. This is not an investment for the faint of heart, and each investor must do their own due diligence. Graze is high-risk, high-reward play on automation in the commercial landscaping market. 06/16/21 AT 9:16 PM. Repeated mowing of pasture decreases the competitive ability of a weed to survive in a grass paddock. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Skip Navigation watchlive Markets. Public Fundamental Data provided by Morningstar, Inc. This is good news for Graze: as the commercial landscaping services industry grows, so does its core offering of lawn mowing. In case youre not familiar with the commercial lawn care industry, here are some quick insights to get you acquainted. Start-up investing is risky. Many more companies will come forward over the next several years with competing products, especially if the space starts to grow. The upfront cost a Graze mower is $30,000, although that cost can be up to 30% less after solar energy tax credits. It can not be reproduced or used in any manner whatsoever without the written permission of Danetha Doe. https://www.robotcenter.co.uk/products/husqvarna-auto-mower-solar-hybrid, https://steemit.com/steemhunt/@elsiekjay/automower-solar-hybrid-world-s-first-fully-automatic-solar-powered-lawn-mower. Getty. Map the Perimeter. Centering on renewable energy, we believe Graze eliminates 75% of fuel costs, increases operating margins, and allows landscapers to win new business by offering maximized efficiency and quality. Because we are a new entrant to the commercial landscaping market, there are already a number of companies that have more resources and greater market recognition than we do. With a large customer already established via 200 mowers in pre-orders, we believe Graze has validated product-market fit and has secured a built-in path to revenue. effects of dilution or grants special privileges in situations when the company is sold. We have $23M in pre orders via non-binding commercial contracts. choose to do so, but until then you should plan to hold your investment for a significant period of time before a Technology/Autonomous Lawnmower. Thats not great news. Our partnerships and our relationships with commercial landscaping companies is crucial for us to achieve our growth plan. Create an account to follow your favorite communities and start taking part in conversations. Also Known As nature delivered. Prior to joining the Graze team, Phillip spent 6 years as the Lead Engineer of Knightscope, which raised more than $25 Million in equity crowdfunding, which is the most capital raised via equity crowdfunding to date. Meet the team and learn why we're poised to revolutionize t. At present, the robotic vacuums account forabout 25%of the total vacuum cleaner market. Some potential benefits of mowing include: weed management, enhancing forage quality and reducing grazing patterns. That is, Graze is both a hardware and a software company. Our success is based on our ability to raise capital in order to achieve a minimum viable product and move into production. Many of our competitors have more resources and greater market recognition than we do.Because we are a new entrant to the commercial landscaping market, there are already a number of companies that have more resources and greater market recognition than we do. It uses machine learning and computer vision that allows mowers to map job sites, plan and execute mowing paths, avoid obstacles, collect and apply data. The majority of the growing stuff is thistle and grass. It has less than 1000 investors now and little over 1mil in investments. Money & Mimosas may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuers securities. Hey there, Graze community! A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained both here and below. dangerous. Online chat start-up Discord had been in talks to be acquired by Microsoft in a $10 billion deal, although the tie-up was ultimately deep-sixed. Mow the Middle. Neither PreIPO Buzz nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy or completeness of any information on this site or the use of information on this site. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. An IPO is an initial public offering. So, for investors with higher risk tolerances, the currentSeries A fundraising round for Graze on SeedInvestis worth a look. 1,571 followers. No early risers, he said, sheep typically "get up about 10 a.m. or 10:30 a.m." then they graze a while, maybe take a nap, graze some more into the evening, and then eventually go to sleep and do it all again the next day. Its largely low-level labor automation. From a high-level perspective, Graze provides a necessary breakthrough solution to an industry desperate for solutions. How High Can the Supreme Court Take SOFI Stock? Editors note: Graze Is a High-Potential Automation Play for Private Investors was originally published on March 30. Copyright 2023 InvestorPlace Media, LLC. Thanks to groundbreaking automated technologies, Graze is offering an innovative solution to one of the oldest industries. This is Graze's fundraising profile page, where you can find information that may be helpful Disagree, argue, criticize, but no personal attacks. Just one gas mower running for an hour emits the same amount . Discord IPO. While we plan to eventually do all production in house, initially we will be leveraging contract manufacturers as we build up scale. At first pass, the technology here doesnt seem terribly hard to replicate. So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. Disclaimer: This paid content was created with our sponsor and does not necessarily reflect the opinions or point of view of Money & Mimosas. But, the company has signed and executed three Letters of Intent (LOIs) which help mitigate this pre-revenue risk. Additionally, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns. Graze, however, will be the first of its kind in commercial mowing - a fully electric, fully autonomous commercial lawn mower. As of this writing, he did not hold a position in any of the aforementioned securities. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. Graze Mowing is rolling out a new electric, autonomous commercial lawn mower that will enable not only hands-free groundskeeping, but groundskeeper-free. Annual sales volumes hover around300,000 units. This is not the case in landscaping. Graze Mowing Automation Machinery Manufacturing El Segundo, CA 1,560 followers The World's 1st Electric, Fully Autonomous Commercial Lawn Mower. This is good news for Graze: as the commercial landscaping services industry grows, so does its core offering of lawn mowing. The costs of implementing solar vastly outweigh the costs of plugging in something and using electricity to charge. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. Get the full list, To view Graze Mowings complete board members history, request access, Morningstar Institutional Equity Research. disclosed in Grazes profile and Offering Circular. You should carefully review any disclosure regarding the company's use of proceeds. High-profile IPOs from 2021, such as Rivian Automotive Inc. (ticker: RIVN ), are trading well below their IPO prices. Graze Mowing: Technology/Autonomous Lawnmower: Mystic Holding Inc. (OTCQX: MSTH) Cannabis/Cultivation, Production, Retail: Med-X, Inc. Consumer Goods/All-natural Solutions for Health & Wellness . The process of investing is really easy. Mowing itself is useful, using solar is a bad concept. Graze also has terms with the city of Glendale and Pasadena. If we are not able to obtain additional capital on acceptable terms, or at all, we may be forced to curtail or abandon our growth plans, which could adversely impact the company, its business, development, financial condition, operating results or prospects. Graze expects its production machines to have a 5-year useful life, defined by the ability to effectively and precisely mow turf through the end of that period. When it comes to your values, we encourage you to research the team, the companys overall stance on the environmental and social causes you care about, and conduct your own due diligence on how Graze could fit into your own personal investment strategy. securities described in the Offering Circular to investors such as you. The SEC is not judging the merits, accuracy, Check out the background of our broker-dealer and investment professionals on FINRA's broker/check. Solar would have to be cheaper than using 10 year old equipment with labor at $10 an hour. In the big picture, Graze has a huge opportunity ahead of it. Graze is a pre-revenue company that has developed a fully-autonomous, robotic commercial lawnmower, that has a visible and compelling opportunity to disrupt the $54 billion U.S. commercial landscaping market, by addressing and eliminating the markets biggest pain-points: labor costs, fuel costs, safety-related workers compensation and pollution. To be sure, an investment in Graze comes with huge risks. The Graze mower aims to be powered by a robust sensor suite (i.e., RADAR, LIDAR, GPS, ultrasonic sensors, odometry sensors, and an optical suite) that will enable it to safely and precisely self-navigate in and around commercial job sites.